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Style in Every Step: Fashion-Forward Socks for CDC Shoes

Crepdog Crew Qtex Socks e1745919409956

Overview:

Crepdog Crew Love (CCL), a growing name in India’s Streetwear and Sneakers wanted an all-inclusive partner who could deliver him 5000 units a month as a custom designed multi-color sock as requirement towards their unique Crepdog footwear collections as an addon merchandise. The aesthetics were street style and identity was fast to deliver to meet timelines for drop and season launches.

Challenge:

  • Design to align with fast changing sock demand from sneaker drops and colorways.
  • Monthly uncompromised creativity cycle with strict delivery timelines.
  • Brand aesthetics while competing in the style saturated market.
  • Maintain uncompromised creativity and quality on delivery cycles.

Results:

  • Value addition for active customer’s look for socks for sneakerheads
  • Widened product offering from CCL to position market identity as a full style hub and grow streetwear brand visibility.
  • Increase brand value by expanding to all-inclusive sock solutions.
  • Bounce back with trend and position towards the time market needs.

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