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Heritage Meets Craft: Custom-Branded Socks for Sugandh Tea

Sugandh Tea

Overview:

Through corporate gifting, a well-known brand, Sugandh Tea which is recognized for its rich heritage and premium qualities, sought to enhance its brand experience. They entered a collaboration with Qtex Socks where we would provide yearly supplies of 10,000-15,000 pairs of customized multi color socks from different sock collections which were to be beaded with the Sugandh Tea’s warm and elegance. It was important that our delivery was done on time to meet the festive and promotional timelines.
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Challenge:

  • Maintain supply levels of quality socks throughout the year.
  • Develop Socks that meet the standard requirements set by Sugandh Tea that embodies its premium and traditional image.
  • Work with several color schemes for promotion and seasonal changeovers.
  • Work towards achieving shortest lead time for delivery in order to meet the preset deadlines for events.

Results:

  • Within the set timeframes given, we were able to deliver between 10,000 and 15,000 pairs annually consistently.
  • Helped Sugandh Tea achieve a functional and memorable gifting item with a bang.
  • The clients, partners, and employees of the brand were able to connect and engage with the brand in a new, thoughtful way through branding.

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